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Marketing, Media Strategy & Planning, Social Media, Communication, Creativity, Leadership and Management, Marketing Management, Product Marketing, Strategy. 4.7 (437 reviews) …Journal of Strategic Marketing, 2018 Vol. 26, no. 1, 1–5 ... Sport marketing’s past, present and future; an introduction to the special issue on contemporary issues in sports marketing In 2015, the global sport industry was estimated to be worth US $145 billion which accounts forWhat is Puma’s marketing strategy? Puma has become a leading sports brand in the world. Thanks to its quality, is one of the companies with the highest performance when it comes to sports style. A good marketing strategy is essential to their success. This German company was founded in 1948 and has since expanded to selling …Once a market is segmented, the sport organisation can develop specific marketing strategies and programs to target these segments, which will increase the chances of success. 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